Archive for August, 2014|Monthly archive page

Mediation in the Media?

In Uncategorized on August 18, 2014 at 6:35 pm


Impartial; a state in which one is neutral, unbiased, unprejudiced and non-discriminatory.


  It serves a purpose for media organisations to exercise a degree of impartiality when documenting whatever they happen to be documenting. It helps to form and maintain a wholesome, clear-cut image of the organisation and also prevents the loud minority amongst the audience who seem to relish the opportunity to be offended, and take every opportunity to feel so.

It worries me that the BBC should report on the findings of The National Academy of Sciences without presenting a balanced, reasonable article that could perhaps rationalise the situation for those who have never seen a Chicken and a Cow stand side by side. Is it really news that beef production requires 28 times the land necessary for poultry production? Considering a vast fraction of global poultry production constitutes battery farmed chickens, I think not. One need not even engage in comparison between the two animals as to do so is simply absurd: How can you compare a Cow to a Chicken in terms of discussing efficiency?

These points aside, the article has been published in the English media and is being touted as a fact of British Farming. Fair enough, it’s engaging an issue which is of huge importance to government; food security. My problem with the article lies in the fact that the British consumer is being fed an article conceived, conducted and concluded in a country 4,242 miles away from the UK. A vast country with various climates, most of which couldn’t be any further from the climate we all know and love here in the UK.


I do not question the importance or the credibility of the study, I question the BBC’s lack of consideration for the reputation of British Beef and the people who work hard to produce it.


  In stark contrast, I have enjoyed watching the new series Channel 4’s First Time Farmers a great deal. I feel it represents British Farming in a pleasant and realistic light; highlighting the immense difficulty and hard work whilst showing just how much fun can be had along the way.

I understand the reservations of many who feel the programme fails to engage with just how serious a life choice Farming is, but I urge them to remember that Farming has experienced a tough time in the media in recent years, and any media representation that engages with the public en-mass, and generates so much positive feedback should be championed by British Farmers.